The Nestle Maggi 5-Minute brand from Germany seems to be making some headway with its Western pasta and mashed potato in Southeast Asia. At the moment, the Maggi 5-Minute brand has quite a sizable presence in Singapore.
In Thailand, two new Maggi 5-Minute products have just been launched in Thailand in October 2018 and are selling at 7-Eleven.
The two products are Maggi 5 Minuten Terrine Kartoffelbrei mit Crème fraiche & Schnittlauch (Mashed Potato With Sour Cream And Chives) and Maggi 5 Minuten Terrine Spaghetti in Pfifferling-Rahmsauce (Spaghetti in Chanterelle Cream Sauce).
Interestingly, some of the Maggi 5 Minuten were introduced in Thailand back in 2017 and 2016, which make them a limited-edition product.