Nescafe has kicked started the coffee chilled cup scene in Malaysia. The Nescafe Cup, which is made in South Korea, is crafted for indulgence and comes at a premium price.
Now South Korea’s Samyang, famous for its instant noodle, is launching its chilled coffee in a cup in Malaysia. It is available in Caramel Macchiato, Cafe Mocha, Espresso and Cafe Latte.
As most of the leading coffee in a cup comes from South Korea, Samyang’s South Korean credential would help to ensure the beverage will stand to benefit from its association with Korea.
According to its distributor Sing Long Foodstuff, the chilled coffee will be sold at Giant and Village Grocer. At the recently concluded Tastefully Food & Beverage Expo at Mid Valley on 7-9 December 2019, the Samyang chilled coffee cup was priced at a discounted price of RM 6 per unit. With that price point, Samyang chilled coffee in a cup does have a upper hand in price versus Nescafe. At the moment, The Nescafe Cup retails at over RM 9 per unit.