According to a press release, Suntory PepsiCo Beverage (Thailand) Co., Ltd., a producer and distributor of beverages under registered trademarks of “Pepsi”, “Mirinda”, “7-up”, “Lipton”, and more—today proudly expand the lineup of “Mirinda Mix-It” carbonated soft drinks with “Mirinda Mix-It Pineapple & Passionfruit”.
Grounded on an idea to mix two outstanding fruit flavors and fizziness for a balanced and tasteful sip. It combines two summer fruits namely pineapple and passionfruit.
In September 2018, the company launched two new flavors of Mirinda Mix-It that mixes two fruit flavors in one carbonated soft drink, which are Muscat Grape & Japanese Melon flavor and Blueberry & Yuzu Orange.
Mirinda Mix-It Blueberry & Yuzu Orange also offers a limited-edition collection comprising of 12 different designs that feature the six Mirinda Mix-It brand ambassadors, namely Cherprang, Pun, Noey, Tarwaan, Pupe, and Jaa of idol girl group BNK48.
BNK48 is also endorsing the new Mirinda Mix-It Pineapple & Passionfruit to attract the young crowds. The carbonated soft drinks market in Thailand rose 1.6% year-on-year in value in 2018 to THB 50 billion. The cola segment increased 1.6% to THB 35 billion. The Coca-Cola Co was the market leader in 2018, followed by est second and Pepsi third.