Mondelez International (Thailand) has introduced a first-of-its-kind gum chewing experience with the new “Dentyne Waves” gum. The gum offers three multi-fruit waves of unique and refreshing juicy fruit flavours.
Mondelez Thailand has a 60.5% share of the THB2 billion gum market in Thailand, according to the report in The Nation. Dentyne has the pole position with a 52.2% share, followed by Clorets, also from Mondelez with 8.1%.
The sugar-free gum segment contributes 25% of market share, while regular gum has the lion share of 75%.