KFC in Malaysia has unveiled KFC White BBQ Crunch to debunk consumer perception that BBQ sauce is always brown. The chicken pieces with hot sauce glaze comes with the new smoky white BBQ sauce.
KFC White BBQ Crunch reminds us of the Richeese Factory’s Black series in Indonesia. Instead of yellow, which is traditionally the colour associated with cheese, Richeese Black features charcoal cheese in black and this range of products has successfully captured the interest of Indonesian consumers.
The new smoky white BBQ sauce could have the same effect but black cheese does offer a more eye-raising experience than white BBQ sauce. Perhaps a transparent BBQ sauce would make a louder buzz.