At Aeon Supermarket in Malaysia, shoppers can now buy high quality vegetables grown by Japanese farmers in Malaysia. This is brought to you by Secai Marche Sdn Bhd, which is a farm-fresh platform linking farmers with chefs and consumers with ingredients sourced from farms in Malaysia and Japan.
This farm to table concept is becoming increasingly popular as consumers want traceability for quality assurance.
Grown in Cameron Highlands, the produce including Japanese cherry tomatoes, Japanese komatsuna (mustard spinach), mizuna (mustard greens) and other vegetables are priced competitively as they are grown locally. However, unlike other premium vegetables with organic certification, there is no evidence these produce is certified organic.
There is also a strong possibility that the message grown by Japanese farmers when translating into the Malaysian context means grown by foreign/local workers instead of Japanese farmers themselves who might assume the role of supervising.