Tiger Beer has launched Tiger Orchid Brew, a lager infused with orchids that boasts light floral notes and a touch of citrus in time to celebrate Singapore’s National Day in early August 2020. The beer is available for a limited time only.
Tiger Beer previously introduced Tiger Orchid-infused Black Lager as its first seasonal brew for its first concept store, The Tiger Street Lab, at Jewel Changi Airport in 2019.
Infusing local ingredients into beer is a trend with craft beer. We have also seen mainstream beer tapping into this trend to create buzz. A good example is Guinness Bright, launched in Malaysia in 2017, featuring coffee, ginger, and lemongrass extracts.