Holi Ice Cream is back with a collaboration with Tokopedia. Cendol Nangka is a special variant exclusive only for Tokopedia’s 11th Anniversary. To add to the allure of this time-limited offering, the special variant is only available for sale for one day on 17 August 2020 and purchase must be made to Tokopedia. The green colour of cendol matches the corporate identity of Tokopedia.
It is interesting to see how food manufacturers are cooperating with e-commerce platforms to launch limited-edition flavour and this could pave the way for similar launches in the future.