Connor’s introduces a new way to ‘Taste the Good Times’ anywhere with a ground-breaking innovation and unique serving ritual
SHAH ALAM, 7 April 2021 –Connor’s Stout Porter, Carlsberg Malaysia’s crafty stout porter, is introducing its iconic draught stout experience now in cans!
This brand-new innovation retains the creamy head and gentle roasty undertones that Connor’s Stout Porter fans love at bars, but now in a ready-to-enjoy format so they can enjoy the good taste of draught stout in the comfort of their homes. To achieve this, the British-inspired brew is double-dosed with nitrogen before canning to maintain its iconic smooth head and fine cascading effect when freshly poured.
Consumers can easily recreate the draught stout experience wherever they are through a serving ritual unique to Connor’s Stout Porter in cans. First, the can needs to be chilled to 5° to 8°C. Before opening, the can then needs to be shaken gently until there is no sound to ensure the nitrogen is mixed evenly into the brew. Lastly, open the can and pour at a 45° angle into a clean glass and enjoy the cascading effect while waiting for the creamy head to form.
Caroline Moreau, Marketing Director of Carlsberg Malaysia, commented, “We’re very proud to introduce another innovation with Connor’s Draught in a can, giving stout lovers the opportunity to ‘Taste the Good Times’ anywhere, anytime! With our first-ever use of nitrogen double-dosing in a can – which is also a first among all Carlsberg markets globally – consumers can now enjoy the Connor’s draught experience both at home and at their favourite bars. As a bonus, the new shake-before-opening ritual is not only surprising and fun, it’s also crucial in recreating the look and taste of premium stout straight from the draught tap.”
“With Connor’s Stout Porter now in cans, consumers can enjoy Carlsberg Malaysia’s full portfolio of quality beers, stouts and ciders in the comfort of their own home, whether while practicing social distancing or simply enjoying a brew with friends and family,” Moreau added.
Inspired by the original British Stout Porter recipe from the 1700s, Connor’s Stout Porter is currently available in Malaysia and Singapore and is fully brewed using a unique blend of four premium malts including lager malt, caramel malt, brown malt and roasted barley for a unique balance of bitterness and robustness with gentle roasted caramel and coffee undertones.
Connor’s cans come in 320ml and 500ml sizes in a stylish design inspired by British pubs and will be available at supermarkets, hypermarkets, convenience stores, e-retailers and selected bars, bistros and restaurants from April. To give consumers more reasons to enjoy the Connor’s Draught experience in a can, Connor’s is also introducing a slew of promotions throughout the months of April and May.
To give consumers a first taste of the new innovation, a total of 9,000 Connor’s cans will be given away for free at participating 7-Eleven and MyNEWS outlets from 15 April 2021 while stocks last, simply by registering at MyCarlsberg.com/Connors where a unique redemption code will be given upon successful registration. Also, consumers can top up just RM1 to get a 320ml can of Connor’s with any purchase on Carlsberg’s official stores on Shopee and Lazada, as well as of Carlsberg brands on Potboy and Pandamart.
At participating supermarkets, hypermarkets and convenient stores, simply purchase RM25 and above of 4-can packs of Connor’s to participate in the Connor’s Taste the Pub experience and stand to win limited-edition Connor’s playing cards, coaster sets, and the grand prize of a 24-can carton of Connor’s on the spot.
Consumers who purchase RM25 and above of Connor’s in cans between 1 April to 31 May online or in-store will also stand to win 15 weekly grand prizes of a limited-edition Connor’s Dartboard and 80 weekly prizes of a Connor’s limited-edition bomber jacket through its national consumer promo contest.
With any purchase of three full pints or six half-pints at participating bars and bistros serving draught Connor’s, consumers will get a free 320ml Connor’s can while stocks last and a chance to participate in the national consumer promo contest between 19 April and 23 May.
Best of all, Connor’s is offering more chances for fans to share and Taste the Good Times with contests on social media, where the first 300 fans who share the launch posting on the ConnorsMY Facebook page and tag a friend will win two 320ml cans of Connor’s and an exclusive Connor’s glass delivered to their doorstep.