Ichitan Group has launched “Ichitan Green Lab“, a green tea with terpene, which is a natural plant essential oil supplemented with L-Theanine in 2 flavors to the market. The two products are Chamomile Green Tea terpene scented sugar free and Ichitan Green Lab Green Tea lemon terpene scented less sweet.
Tan Passakornnatee, CEO & President of Ichitan Group PLC said, “Ichitan aims to market the CBD hemp-infused health drink in accordance with the government’s policy to promote a new economic plant. Although the law has not yet approved the beverage products, we have prepared to preliminary pilot “Ichitan Green Lab” green tea mixed with terpenes and L-theanine to the market. Terpene is a natural essential oil from various plants with an intense indulging aroma that makes the drink enjoyable and refreshing in the form of aromatherapy with low and no sugar. Being first mover in the new market will be an important factor to gain advantage in product launch while studying the behavior of target customers of urban new generation. Besides entering the market with “Ichitan Green Lab” brand, we are also ready to provide OEM service with production capacity. Production technology, and experience in product development of the R&D team with a variety of production formulas to offer. More importantly, we have a strong alliance with production source expecting to receive license for planting and extraction, covering upstream to midstream. Once the green light from the law is received production can be started instantly.”
“Ichitan Green Lab” ; Chamomile Green Tea terpene scented sugar free formula and Ichitan Green Lab Green Tea lemon terpene scented less sweet formula will be launched nationwide covering all distribution channels including traditional trade, modern trade, and convenient store, and to match with consumer behavior in becoming familiarized with self-service and social distancing need the drinks will be available at more than 13,000 vending machines provided by Sun Vending Technology in leading shopping malls, BTS sky train stations, MRT, condominiums, etc. , thus confidently will generate sales of THB 500 million from all channels within the first year.
Enjoy the pleasure contained in 2 new flavors of “Ichitan Green Lab” ; Chamomile Green Tea terpene scented sugar free formula and Ichitan Green Lab Green Tea lemon terpene scented less sweet formula in 440 ml. bottle at price THB 30. The product does not contain addictive substances and prohibited plants and available today at 7-Eleven and Sun Vending Technology’s vending machines nationwide. Follow special events to receive exclusive prizes at www.facebook.com/IchitanGreenLabOfficial/
To strengthen the image of product for the new generation who dares to try and has free spirit, ICHITAN GREEN LAB THE CANNABIS CLUB will be launched as a life-style cannabis café created by combining the cannabis science with more than 30 food and drink menus ranging from coffee, mocktail, bakery to food. The perfect mix of food taste and the properties of cannabis featuring look, taste, smell and enjoyable feeling are made from pure high quality medical grade chemical free hemp planted in closed system with controlled temperature, water content, humidity and oxygen to produce the right amount of CBD and terpene. Every barista is intensely trained and able to provide knowledge and advice on benefits and dosage suitable for each individual. The café’ will be opened on Friday, April 30th at T-One, Sukhumvit 40, as another intention to help Thailand returning to be “A Land of Smiles” again.
