KUALA LUMPUR, 27 Aug – Malaysian rapper Kayda Aziz is set to launch a new music video with Shopee on Merdeka Day as part of the e-commerce platform’s #ShopeeSapotLokal campaign. Malaysians as well as fans of Kayda can tune in to Shopee Malaysia’s Facebook and Instagram pages, or YouTube channel, on 31 August to catch the music video.
Kayda Aziz shared, “Working on the Merdeka Day campaign with Shopee has been a delightful and eye-opening experience for me. I got really inspired when I found out about some of our successful Malaysian entrepreneurs who have been selling their products on Shopee. I’m honoured to come up with the lyrics and I feel that the future for Malaysian e-commerce is very promising.”
She added that to be given the opportunity by Shopee was a humbling experience for her. “Working with their team was overall smooth as they trusted my songwriting process and understood my style of expression in music. Despite a few limitations because of the pandemic, I am proud that we could still manage our ways to come together in completing this project while we followed strict SOPs during recording, shooting an animation video featuring local entrepreneurs. I am truly happy with the outcome of it.”
Aptly titled #ShopeeSapotLokal, the music video depicts an animated version of six members of the local seller community on Shopee in an outer space theme as a way of paying tribute to how they aimed for and landed on the moon with their businesses. Metaphorically, that is.
The sellers are Amirah Norman (PotonGuler®️), Zeeda Aziz (Pasar Kedah), Jamie Thoo (Babymart), Juhairi Aziz (Viraller), Farah Suhaimi (Intan Kek Lapis Sarawak) and Kiridaren Jayakumar (Kedai Buku Bibliophile) with unique, inspiring stories to tell. With lyrics written by Kayda herself, she raps about the efforts and e-commerce journey of these sellers, while reminding everyone to not give up and believe in themselves.
The animated music video is part of the #ShopeeSapotLokal initiative which the e-commerce platform has launched to provide dedicated assistance and to celebrate the local seller community. To amplify the support, there will also be Shop Malaysia Online (SMO) and Go-eCommerce site takeovers on 31 August and 16 September respectively, where Malaysians will receive upsized vouchers offering discounts of up to 31% when purchasing from Malaysian sellers during these two days.
SMO and Go-eCommerce are e-commerce initiatives by the Ministry of Finance (MOF), with the Malaysia Digital Economy Corporation (MDEC) tasked at driving the campaign from now till 31 December 2021.
Kenneth Soh, Senior Manager (Marketing) of Shopee Malaysia said, “Shopee seeks to continuously empower our local sellers as part of our commitment to further the country’s digitalisation efforts. This video allows us to share the success stories of our sellers to inspire others in a fun way whilst encouraging Malaysians to support local businesses. On top of that, it was an honour working with Malaysian rap songstress Kayda Aziz in bringing this music video to life with her lyrics, vocal prowess and great personality. Kayda, together with the team at Shopee, have given birth to a masterpiece which I am excited as a Malaysian for everyone to watch. I hope everyone will lend our local sellers and Kayda their support when the music video is launched. To this end, I wish my fellow Malaysians Selamat Hari Merdeka.”
In the spirit of Merdeka and unity, Shopee will be hosting a series of documentaries on Shopee Live, in partnership with the National Film Development Corporation Malaysia (FINAS). The Dari Merdeka ke Malaysia screenings portray the country’s journey towards independence and the formation of Malaysia, together with the rich heritage and culture of Malaysians. They will be streamed on Shopee Live at 9.30PM on 30 and 31 August, continued by 6, 7, 13, 14 and 16 September.
The #ShopeeSapotLokal music video and campaign as well as Dari Merdeka ke Malaysia are in conjunction with the Shopee 9.9 Super Shopping Day, currently taking place till 9 September. Shoppers can look forward to claiming Free Shipping and 99% Coins Cashback vouchers, both with no minimum spend. Users can also stand a chance to win a brand new Mercedes-Benz by participating in the Play & Win Mercedes-Benz game by collecting golden tickets daily.
For more details and offers happening during the Shopee 9.9 Super Shopping Day, visit https://shopee.com.my/m/99