Thai retailer Big C Supercenter Public Company Limited has opened its first Big C Mini in Cambodia. The maiden outlet is located in the country’s capital Phnom Penh, making Cambodia as the third market with a Big C store after Thailand and Laos.
Cambodia is a natural stepping stone for the Thai retailer as part of its international expansion due to the similarity in tastes of Cambodians and Thais. At the moment, 80% of the products sold at Big C Mini are imported from Thailand and the remaining 20% from Cambodia.
Big C Supercentre opened its first large format Big C in Cambodia few years ago and has plans to open ‘hundreds‘ of Big C stores in different formats in the country.