Oishi has partnered with Betagro to launch ready-to-cook Japanese food Shabu-Shabu Hygienic Pork Set as the restaurant chain continues with its pivot towards retail offerings. The new offering combines Betagro’s sliced pork – pork loin, pork neck and pork belly and egg tofu with black soup paired with narutomaki (Japanese fish cake) and sukiyaki sauce from Oishi’s Shabushi restaurant. Priced at THB 299 per set, consumers can now enjoy shabu-shabu at home.
The sets will be sold through modern trade channels including more than 90 branches of leading supermarkets and hypermarts, such as Big C, CJ Express, Dear Tummy, Gourmet Market, Lotus, Tops and Villa Market. The product will soon be available in more stores both in Bangkok and other key provinces.
Betagro has been cooperating with restaurant chains including Bar B Q Plaza to launch similar co-branded offering to recruit new consumers and to piggyback on the in-home eating trend.