Ayam Brand is tapping into the eating from home trend with Thai curry pastes that offer a shortcut for home chefs in Malaysia. The Thai curry pastes come in Red Curry, Green Curry and Yellow Curry.
Now home chefs can make a quick and easy Thai curry at home. They just need to add fresh ingredients like chicken breast, seafood or beef, Ayam Brand coconut milk and a tablespoon of vegetable oil.
The new Thai Curry Pastes are available selected AEON, AEON Maxvalu, Jaya Grocer, and Ben’s Independent Grocer.
Brands are offering shortcuts or one-step solutions to help consumers with scratch cooking.
