Food and Beverage United Company Limited, the joint venture between Thai Union and ThaiBev, has launched ZEA Tuna Essence. Endorsed by Thai actor Teeradetch Metawarayut (nickname: Alek), ZEA Tuna Essence offers protein from deep sea fish and has other nutrients including vitamin B12, zinc, selenium and omega-3 fatty acids. It is available in original and passion fruit.
ZEA Tuna Essence competes in the healthy drink category currently dominated by essence of chicken and bird’s nest drinks by differentiating through seafood.
ZEA Tuna Essence targets urban consumers aged 22 to 40 years old living in Bangkok and major cities.
The price of ZEA Tuna Essence is THB 47 per bottle and is available at leading convenience stores including 7-Eleven, modern retail outlets and online.