Indonesia’s Kalbe Farma has introduced Hydro Coco VITA-D, which is said to be the first vitamin D3 drink. The coconut water offers 600 IU of vitamin D3 meeting 100% of the RDI for vitamin D3, which helps to improve immunity. The beverage comes with the Healthier Choice logo.
Hydro Coco VITA-D represents another vitamin D-focused innovation by Kalbe Farma as a way to offer immunity boosting benefit to consumers amidst the COVID-19 pandemic. The 330ml drink is priced at IDR 10,900 on KALCare Official Store Online.
We expect Kalbe Farma to continue with consumer education about the benefits of vitamin D and will be incorporating as well as highlighting vitamin D as a functional ingredient.