Thailand’s TCP Group has launched the new Sponsor FITT Drink with specialised ingredients to support workout. The new Sponsor FITT Drink comes in two variants: Sponsor FITT Drink with L-Carnitine and White Kidney Bean Extract to burn fat faster as well as Sponsor FITT Drink with Branched Chain Amino Acid (BCAA) for muscle building. The sports drink has 0% calories and 0% sugar.
We have seen more RTD sports drink including BCAA to support the need of fitness junkies. For example, Powerade Ultra in the US is a sport and performance-focused beverage featuring creatine monohydrate, BCAAs, and 50% more electrolytes. In Malaysia and Vietnam, Ajinomoto has made available Amino Vital with amino acids.