Suntory PepsiCo Beverage (Thailand) has unveiled a new range of flash brew coffee under the Boss Coffee brand. Flash brewed coffee, or Japanese-style Iced Coffee is a method of brewing iced coffee that’s full of flavor and aroma, with no chilling time required.
Suntory PepsiCo is using flash brew to penetrate the premium RTD coffee category to bring the first flash brewed RTD coffee into the local market.
The target groups are working age individuals and coffee lovers between the ages of 25 and 35, as well as as those looking for RTD coffee that is less sweet.
The latest flash brew coffee (250ml) has 3 SKUs – Mildly Sweet, No Sugar and Latte.