Osotspa has turned its M-150 non-carbonated energy drink into a candy in a collaboration with Ole. The Thai company owns both M-150 and Ole candy. This limited edition, sugar-free Ole candy comes with the M-150 energy drink flavour and is available at 7-Eleven.
We have seen similar move by energy drink makers to turn their energy drinks into sugar confectionery with an aim to broaden the consumer base including children. However, these confectionaries are flavoured and do not contain ingredients found in a typical energy drink. But what it does is to accustom consumers to the energy drink flavour.