Home Retailing Convenience Store Let’s take a tour of 7-Eleven Malaysia latest 7 Cafe format

Let’s take a tour of 7-Eleven Malaysia latest 7 Cafe format

Image by Minimeinsights.com

7-Eleven Malaysia has recently introduced the new 7 Cafe format to take on CU, emart24, FamilyMart and myNews. The 7 Cafe format features various ready-to-eat meals, beverages and snacks including croffle, skewers, loaded fries and nachos, grilled and fried, dim sum and pizza as well as iced beverages.

The ready meals are made by Cafe Decoral Sdn Bhd, which specializes in providing Halal certified freshly made & packed food products. Here are some of the products available at 7 Cafe:

Image by Minimeinsights.com
  • Salted Egg Chicken Katsu Sandwich
  • Tuna & Cheese Sandwich
  • Turkey & Chicken Slice Sandwich
  • Cheesy Chicken Katsu Sandwich
  • Meatloaf & Egg Sandwich
  • Egg & Crabstick Sandwich
  • Chicken Spaghetti Bolognese
  • Seafood Spaghetti Aglio Olio
  • Seafood Tom Yam With Rice
  • Thai Basil Chicken With Rice
  • Fried Bee Hoon
  • Mac & Cheese
  • Mango Sticky Rice
  • Tuna Mayo Onigiri
  • Salmon Teriyaki Onigiri
  • Unagi Onigiri
  • Abalone Wasabi Onigiri
  • Smoked Salmon With Cream Cheese Onigi
Image by Minimeinsights.com

The ordering system is similar to emart24. You need to pick the order card to make payment.

The 7 Cafe we visited was located at Menara TA just a stonethrow away from KLCC. It is a right time for 7-Eleven to upgrade its stores to up the ante versus its competitors as urban consumers are becoming very discerning and savvy. 7 Cafe is ideally suited in locations close to office towers and commercial district catering to busy white collar workers.


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