Khiang, the street food brand of Thailand’s Zen Corporation Group Plc, has launched a very interesting dish featuring durian in conjunction with the durian season. The new durian basil rice is a combination of the king of fruit and the Thai spicy pork basil served with fragrant rice.
Not only is the new durian basil rice unique, it also represents a move by the brand to support local sourcing of raw ingredients to support Thai farmers. This special menu is available only during the durian season from 15 June 2022 to 15 August 2022.
Zen launched Khiang in 2019 to aim at middle- to low-income customers. The brand complements the existing portfolio, which focuses on the middle- to high-income segment.