The Malaysian beverage company Hausboom, known for its sparkling real juice drink, has extended into the sports drink category with the launch of BOOM Isotonic Vitamin C. The new vitamin-infused carbonated isotonic drink comes with the choices of White Peach and Watermelon Lychee. The flavours are unique in the isotonic drink category in Malaysia.
Watermelon Lychee contains 300mg/325ml of vitamin C, 18kcal/100ml of energy and 4.5g/100ml of sugar, while White Peach has 300mg/325ml of vitamin C, 18kcal/100ml of energy and 4.6g/100ml of sugar.
They are available at 7-Eleven outlets in Malaysia.
With the entry into isotonic drink, Hausboom now has a beverage portfolio spanning from sparkling real juice drink, carbonated soft drink, energy drink to isotonic drink.