Indonesia’s PT Deltomed Laboratories has launched a ready-to-drink (RTD) format for its Kojima herbal supplement made from kurma, habbatussauda and honey. The RTD drink (340ml) comes in tamarind flavour with honey, date and habbatussauda or black cumin/black seed.
Making herbal supplement easier to consume is one way to engage with more consumers. Kojima is also available in the candy format. We feel gummy will be the next format to deliver the goodness of kurma and habbatussauda.