The #GoodnessMadeDelicious teas are made with carefully selected herbs to help make wellness accessible for busy Malaysians as the year end approaches
Kuala Lumpur, 24 November 2022 – Lipton is helping make wellness more accessible for busy Malaysians with the launch of its new #GoodnessMadeDelicious range. The new range, made with carefully selected herbs helps make well-being a part of Malaysians’ everyday routine – in just 2-3 minutes of brew time.
Lipton’s wellness range was crafted for those moments in life when Malaysian consumers need a little bit of self-care, especially amidst the year end period when everything gets busy and fast paced. Available in three variants, consumers can now enjoy the benefit of Lipton’s delicious wellness range which has zero calories per cup while supplementing to their varied balanced lifestyle. The new wellness range are:
- GET FIT: Be Fit & Stay Active with new Lipton Get Fit – It contains Green Tea and other key ingredients to help hydrate the body, promote alertness & fuel your body with energy. The perfect companion for an active lifestyle.
- AFTER MEAL: Sip, Soothe & Settle with new Lipton After Meal – It contains warming ingredients like ginger that is traditionally used to aid in digestion & soothe your tummy. Added bonus is that it contains peppermint and fennel for a fresher breath after meals!
- SWEET NIGHTS: Get Ready for Bedtime with new Lipton Sweet Nights – The robust combination of lavender and chamomile is perfect after a long day to unwind and calm the mind.
“The tea market has evolved dramatically in the past few years in line with our fast-paced lifestyles. Today consumers not only look at quality or benefit, but also need it to be delicious. The taste helps to keep them consistent in their wellness journey, which has driven the demand for green and functional teas,” said Reena Chong, General Manager of ekaterra Southeast Asia
She added, “We’re delighted to launch our new Lipton wellness range for fellow Malaysians- whatever your health and wellness needs are, we now have a product to help make wellbeing a part of your everyday routine. From GET FIT to SWEET NIGHTS, each variant has three key ingredients designed to benefit and supplement your everyday life. Not only are they delicious, but a daily cup or two can help complement a varied and balanced diet – anytime and anywhere.”
Lipton’s #GoodnessMadeDelicious wellness teas can be found in all AEON supermarkets, as well as online on Shopee supermarket and Lazada Grocery starting today. In conjunction with the launch, Lipton has organised a roadshow at the concourse area of Sunway Pyramid until the 27th November offering consumers the opportunity to be amongst the first to try the new range while engaging in activities and the chance to take home exclusive Lipton’s #GoodnessMadeDelicious merchandise.