Chocolate confectionery company Delfi, which owns the licence to the Van Houten brand in key markets in Asia, has launched Van Houten Vegan series in Indonesia. The range comprises:
- Van Houten Vegan Salted Caramel with almonds, vegan caramel and pink Himalayan salt
- Van Houten Vegan Almond & Berries with almonds, cranberries, goji berries and pink Himalayan salt
- Van Houten Vegan Toasted Coconut Almond with almonds, coconut flakes and a pinch of pink Himalayan salt
What is interesting is Van Houten is calling out ‘vegan’ as the unique selling proposition to attract consumers who are showing an interest in dairy-free option driven by health, ethical and sustainability concerns.