Suntory’s BOSS Coffee is now available in Singapore. BOSS Coffee is described as having an authentic taste from Japan. The new RTD cofee is available at 7-Eleven and comes in Latte and Black No Sugar flavours.
BOSS Coffee is the number one bestselling ready-to-drink coffee brand in Japan. BOSS Coffee uses the Flash Brew technique – brewed hot to extract the coffee goodness and chilled fast to lock the aroma and quality.
Suntory PepsiCo Beverage (Thailand) first launched BOSS Coffee in Thailand in 2021 to tap the local premium coffee market. BOSS Coffee is also making waves in Australia and New Zealand after having being introduced in those markets in 2019.