In Indonesia, OT Group has just launched the world’s longest wafer stick under its Fullo brand. The limited edition wafer is 40cm long, which is 4x longer than the normal wafer stick. Fulloooong is available in Choco Sea Sealt Caramel and Blueberry Yoghurt.
Fulloooong taps into the supersized trend where brands create the biggest, longest or the thickest products to create conversation about the product or the brand.
