Home Country Thailand MUST turns to Greek yogurt to make chicken breast protein more appealing

MUST turns to Greek yogurt to make chicken breast protein more appealing

Image credit: Minimeinsights.com

Precision Trading Co., Ltd., producer of the award‑winning MUST Chicken Breast Protein Shake, introduced a Greek yogurt version of its chicken breast protein drink at THAIFEX – Anuga Asia 2026.

The original MUST Chicken Breast Protein Shake was recognized as one of the winners of the THAIFEX – Anuga tasteInnovation Show 2026. It is a ready‑to‑drink, whole‑food smoothie crafted from organic chicken breast using proprietary texture technology.

Chicken breast protein beverages remain a uniquely Thai innovation, with few or no equivalents in other markets.

To enhance flavour and consumer appeal, the new Greek yogurt variant delivers a milky‑smooth texture and improved taste. Each 380 ml serving offers 38 g of protein, is sweetened with stevia, contains no added sugar and is made with real fruits. It also provides 10 billion CFUs of live probiotics, along with a 30‑day shelf life.

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