Goody Group has unveiled the latest Star Kombucha flavor in Vietnam, a refreshing yuzu addition to the existing lineup of guava, passionfruit, mango, pomegranate, hibiscus ginger, and ginger.
Star Kombucha’s canned kombucha is suitable for everyone, but the brand’s marketing heavily targets health-conscious young females seeking to improve their skin complexion, body shape, and overall health. Kombucha’s novelty appeals to younger consumers, making them more receptive to the product.
To expand kombucha’s consumption, the company is exploring various applications, including using it as a salad dressing. Other approaches to further diversify kombucha’s applications include expanding into the beauty and personal care segment.