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Unleash the Auspiciousness of the Year of the Dragon with Nestlé first in the world KitKat Golden Dragon

Nestlé Malaysia has unveiled the captivating KitKat Golden Dragon, a delightful treat adorned with intricate swirls reminiscent of the mythical creature’s scales to commemorate the Year of the Dragon. This unique design, made possible through innovative farbling technology, marks the first-ever application of this method in KitKat’s history.

Embrace the year’s auspicious beginnings with KitKat Golden Dragon, a symphony of flavors featuring a zesty orange praline enveloped in creamy milk chocolate. This tantalizing treat is available in four-finger singles, convenient share bags and a festive CNY gifting metal tin.

The CNY metal gifting tin perfectly embodies the season’s spirit. It features a collectible KitKat 4-finger design and is complemented by a complimentary KitKat Red Packet. This tin is an ideal gift for spreading joy and prosperity. The KitKat 4-finger collectible designs are adorned with the auspicious greetings of Luck, Prosperity, Peace and Joy.

KitKat has partnered with Cloakwork, a renowned Malaysian street artist known for his playful and vibrant style, and Cassey Gan, a Malaysian fashion label that celebrates individuality and unconventional layering, to create exclusive multipurpose pouches.

Cloackwork is a Malaysian street artist and illustrator known for his playful and unique approach to art. His style combines storytelling with street art, featuring bright colours, bold lines and whimsical characters. He has created murals across Malaysia and worldwide.

Cloakwork x KitKat

Cassey Gan is a Malaysian label that celebrates individuality with a quirky fun and bold style with a strong focus on details and prints.  The multipurpose pouches come with 2x KitKat Minis in the bag.

Cassey Gan x KitKat

In addition to the KitKat Golden Dragon, the Cele-break Gifting Pack is packed with deliciously crispy wafers coated in smooth milk chocolate; this is the perfect pack that will surely make your taste buds party with delight! The collection is specially curated with nine delightful festive breaks that will put a smile on everyone’s face this festive season.

KitKat Golden Dragon is available now at all leading retailers and online including Shopee and Lazada.

Watch out for the KitKat Longevity Contest: Dec 26th, 2023 – Feb 20th, 2024 with RM318,888* worth of prizes to be won. Prizes listed below.

  • 1x Monthly Winner – BYD Electric Car
  • 5x Weekly Winners – RM 888 cash
  • 5x Daily Winners – RM 88 Grab Vouchers
  • 76x Weekly Winners – RM 88 Touch n Go reload

*T&C apply


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