OT Group has added a new melon flavour to Indonesia’s Panjang Jiwo-infused water series. Panjang Jiwo is an infused water made from timun suri, an elongated melon that is a member of the Cucurbitaceae family. The company positions the drink primarily as a larutan penyegar, a healthy beverage to cure body heatiness and symptoms.
Flavour plays an important role in increasing consumer interest in larutan penyegar. Panjang Jiwo has other flavours besides the latest lemon flavor, including the local dessert-inspired coco pandan, aloe vera, and plain.
