Home Drinks TCP Group advances into international markets by introducing Sponsor, Ready, and Warrior...

TCP Group advances into international markets by introducing Sponsor, Ready, and Warrior targeting Africa, India, and the Middle East

Image credit: TCP

TCP Group advances into international markets by introducing Sponsor, Ready, and Warrior targeting Africa, India, and the Middle East, while showcasing F&B business leadership at THAIFEX – ANUGA ASIA 2024

Tuesday 28 May 2024 – TCP Group is strengthening its success in energy drink leadership and its House of Great Brands by promoting its international standard of quality to global markets. The company will strategically introduce Sponsor, Ready, and Warrior as the main products to capture the hearts of consumers overseas and is participating in THAIFEX – ANUGA ASIA 2024 to introduce its latest innovation, “Sponsor Isotonic,” in a less sweet formula. TCP Group’s participation is aimed at building new trade partners and alliances to continuously expand its overseas presence.

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said “TCP Group has led across Asia with our success in energy drinks and our position as the House of Great Brands, with Kratingdaeng (Red Bull) as our hero product for energy drink in Asian markets. Vietnam, China, and Malaysia stand out as large, high-growth markets. TCP Group will further advance into international markets with our ‘Grow the Core’ strategy, which involves taking our successful domestic products to win the hearts of consumers internationally, similarly to Kratingdaeng (Red Bull). This year, we will focus on expanding into new markets. We will launch Sponsor as a pilot product in the African market, and then expand to India and the Middle East, targeting new generation consumers. This move aims to continue our phenomenal success overseas.”

TCP Group joins THAIFEX – ANUGA ASIA 2024

TCP Group is joining THAIFEX – ANUGA ASIA 2024 for the second year with the booth concept “Energizing a Better World for All,” aligning with the company’s purpose. The concept is visualized as The Shining Tower that energizes people, both physically and mentally. The booth will offer a refreshing experience to visitors, entrepreneurs, and consumers through a range of beverages and services under the House of Great Brands. The booth is divided into three zones for visitors to experience:

Image credit: TCP
  1. TCP Product Highlights with three hero products: “Sponsor,” the No.1 sports drink in Thailand, is launching its latest product, “Sponsor Isotonic,” in a less sweet formula debuting for the first time and not available anywhere else; “Ready,” the market leader in premium energy drinks for modern women, is bringing “Ready Sparkling,” its new product line, to sample at the event; and finally “Warrior,” one of the most popular carbonated energy drinks in Vietnam, will also be showcased.
  2. Product Innovation: Enjoy innovative beverages that will energize Gen Z with fizziness and diverse tastes. Meet its latest lineup: Hopster, a Hops Soda beverage made from hops flowers for a relaxing feel; Planett, a Floral Soda beverage with a blend of floral and fruity aromas for a refreshing feel; and FarmZaa, Mapeed Soda, developed with the intent to support small farmers by adding value to local fruits from Chanthaburi Province, which also caters to the Health & Wellness lifestyle of modern consumers.
  3. International Business Lounge: This provides an open stage for discussion with partners and entrepreneurs, both locally and internationally. The THAIFEX – ANUGA ASIA 2024 is expected to draw visitors and active trade discussion among about 86,000 people from 133 countries, around the world including countries in Asia, the United States, Australia, the Middle East, as well as the European Union. It is an important opportunity for TCP Group to grow its business and expand international cooperation to compete on the global stage.
Image credit: TCP

Interested entrepreneurs and consumers are welcome to join in energizing a better world at TCP Group’s booth from 28 – 31 May 2024 from 10:00 AM – 6:00 PM for trade visitors, and on 1 June 2024 from 10:00 AM – 8:00 PM for the general public to explore the event and shop for a range of products. Visit us at Booth 1-PP01, Hall 1, Challenger Hall, Impact Muang Thong Thani.

At THAIFEX- ANUGA ASIA 2024, there was also an exhibition of award-winning innovative food and beverage products, with over 500 entries competing. Ready Sparkling was selected as one of the finalists in the Taste Innovation Show, reflecting TCP Group’s commitment to delivering innovations that truly meet consumer needs and trends.

Image credit: TCP

“Participating in THAIFEX – ANUGA ASIA 2024 will be an important opportunity for TCP Group to showcase our potential in beverage innovations that truly serve the unmet needs of consumers in line with our Fulfilling strategy. With this strategic direction, we will focus on differentiation and product diversification under the House of Great Brands. We are, therefore, ready to advance into international markets, reinforcing our position as a top Thai corporate on the global stage, aligning with our purpose of ‘Energizing a Better World for All’,” concluded Mr. Saravoot.


Please enter your comment!
Please enter your name here