Asia Brewery has introduced several new alcoholic drinks in the Philippines including Soju Bomb Alcomix, Pacific Sun Hard Iced Tea and AB Origins Yuzu Highball.
Soju Bomb Alcomix is a somaek, essentially a combination of soju (소주) and maekju (맥주), the Korean words for soju and beer respectively. The new Soju Bomb Alcomix has a 6% ABV.
Pacific Sun Hard Iced Tea (6% ABV) is inspired by the tranquil islands of the Pacific, crafted to bring you a sense of calm and relaxation, reminiscent of pristine waters, palm-lined shores and long summer days. Pacific Sun Hard Iced Tea taps into the hard tea trend.
Inspired by the popular Izakayas of Japan, AB Origins Yuzu Highball (5% ABV) offers a refreshingly smooth experience with a light and balanced citrusy taste, conveniently capturing the unique flavours of Asia.
Key takeaways: drive alcoholic beverage innovation by following worldwide trends