New Pocky Milk is made with premium Hokkaido Milk for delicious flavour, enriched with calcium and fibre
Kuala Lumpur, 6 May 2025 – Milk gets a makeover with the #CrunchyandHealthyMilk with New Pocky Milk Campaign! Launched by Glico Malaysia with the aim of making nutrition more fun and engaging, the new Pocky Milk offers children a new way to enjoy the goodness of milk – in a crunchy, fibre-enriched biscuit stick coated in cream made with premium Hokkaido milk. Representing the finest of Japanese dairy, Hokkaido Milk is renowned for its delicious creamy taste, silky smoothness and high-quality nutrition along with a unique, mild vanilla flavour. In addition to infusing fun and crunch to consuming milk, the #CrunchyandHealthyMilk with New Pocky Milk Campaign also highlights the importance of a healthy, wholesome diet, which helps lay the foundation for good health.
Malaysians consume about 80 million litres of milk each year and many Malaysian children grow up drinking milk – after all, there’s nothing more refreshing and nutritious than a cold glass of milk on a hot afternoon. However, studies show that children drink less milk as they grow older, affecting their intake of calcium, and the majority do not eat enough fruits and vegetables, which are important sources of dietary fibre. What are busy parents to do? Over 81% believe that milk is important for their child’s overall nutrition, and it is difficult to ensure they eat their fruits and vegetables, especially while their children are in the care of others.
“Many parents appreciate the goodness of milk for their child, and Glico has introduced a new and fun way for children to enjoy milk – the new Pocky Milk that offers goodness with a crunch. Our fibre-enriched biscuit stick that is coated with creamy and tasty Hokkaido Milk makes Pocky Milk a wholesome treat, combining tastiness with goodness,” said Lee Yeen Theng, Managing Director of Glico Malaysia & International Cluster.
“The new Pocky Milk, which balances great taste and good health, joins the ranks of our Pocky core range. We are heartened to see Pocky’s long heritage and enduring appeal also playing a part to unite families in a shared experience, as parents’ fond memories of enjoying Pocky in their childhood are carried forward to the present. Parents can share happiness with their children and build memories together through the simple joy of a well-loved childhood snack,” added Lee.
Lending support to parents who want their children to develop a positive relationship with food, popular mommy celebrity Yana Samsudin said, “I know how hard it can be for parents when it comes to nutrition – children may be picky eaters or prefer a limited range of foods. Therefore, I am always looking for new ways to make meals and snacks more fun and interesting, while making sure they are packed with nutrition as well. Along the way, I have learnt lots of tips and tricks, and I find this Pocky campaign a perfect opportunity for me to share more with other parents about providing children with healthier food options, including fun ways to incorporate milk into their daily diet.”
The #CrunchyandHealthyMilk with New Pocky Milk Campaign will also spread the word and lots of fun on social media through popular mommy influencers and also ground-level activities, visiting 50 schools across the Klang Valley to bring nutritional education and a new appreciation for the goodness of milk.
In this day and age of augmented reality and cinematic multiverses, Pocky takes engagement to the next level, creating the Pocky Nutriverse, an immersive virtual game world that resonates with teenage Gen Z consumers who are digital natives. In this extraordinary digital world, fun and games await, and wholesome nutritious goodness powers one up for more enjoyment and more happiness.
Connecting Pocky’s strong heritage with the future, Pocky Milk is born out of Glico’s aspiration to provide “Great Taste and Good Health”, combining creativity and high-quality ingredients to create wholesome treats that can be enjoyed by all ages.
To experience the delicious new flavour of Pocky Milk made from premium Hokkaido Milk, look out for it at leading supermarkets and convenience stores, from RM3.40 and online on Shopee. Don’t miss the Pocky Milk Nutriverse video, watch it here: https://web.facebook.com/watch/?v=2386492978393068
