Century Tuna in the Philippines is using Korean heartthrob Park Seo-jun to promote its tuna products as a source of protein. The key theme, “fit with the power of protein,” aligns with Park Seo-jun being at his best. Each 180g can of Century Tuna is packed with 22g of protein.
Century Tuna encourages consumers to boost the health of everyday meals, like Korean ramyun, by adding their protein-packed tuna.
Century Tuna products now feature the image of Park Seo-jun, along with a contest to win a fan fest at Araneta Coliseum on 12 July 2025.
Key takeaways: power of K-pop
