The Department of International Trade Promotion (DITP) of the Ministry of Commerce is set to host the “Thai SELECT Royal Gala Night” on Wednesday, May 28, 2025, at the Mandarin Oriental Hotel in Bangkok. The event respectfully invites Her Royal Highness Ubonratana Rajakanya Siriwatthananapannawadee to preside as Chairperson, as part of an initiative to elevate Thai cuisine and the Thai SELECT brand on the global stage. Guests will experience an exclusive presentation of Thai cuisine crafted under the concept “THE 5 SPIRITS OF THAI TASTE,” showcasing the exquisite essence of Thai flavors through an unforgettable gala dinner.
This prestigious event is organized to boost confidence and promote international recognition of the Thai SELECT brand—a mark that certifies the quality and authenticity of Thai cuisine, whether in restaurants that serve genuine Thai flavors or in ready-to-eat Thai food products made with authentic ingredients and standards. The initiative stands as a vital element of Thailand’s soft power, enhancing the positive global image of Thai food and dining establishments.
In 2025, the Ministry of Commerce has undertaken efforts to elevate and rebrand the Thai SELECT trademark for broader international acceptance. This initiative aligns with the government’s policy of driving the Thai economy with creative power (Soft Power), aiming to enhance marketing, economic growth, and the global standing of Thai cuisine. Additionally, the “Orchid Honor Star” symbol has been introduced to classify restaurants awarded the Thai SELECT mark into four levels: Thai SELECT 3 Stars, Thai SELECT 2 Stars, Thai SELECT 1 Star, and Thai SELECT Casual.
During the Thai SELECT Royal Gala Night, participants will experience the distinctiveness of the “Five Spirits of Thai Taste,” which reflect the core flavors of Thai cuisine: sour, sweet, rich, salty, and spicy. Each dish is meticulously crafted to honor the true essence of Thai flavors by top chefs from five renowned restaurants participating in the Thai SELECT project. This five-course culinary journey promises an impressive tasting experience that captures the enduring charm of Thai culture. The courses include:
- The Awakening Spirit (sour) by BLUE ELEPHANT
- The Grounded Spirit (salty) by Amdang Typhoon Group
- The Fiery Spirit (spicy) by Royal Osha
- The Soulful Spirit (rich) by R-HAAN
- The Nostalgic Spirit (sweet) by The Artisans Ayutthaya
Furthermore, the Thai SELECT Royal Gala Night will be honored by the presence of Ethan Bernath—a renowned young American chef, writer, and content creator known for his influential role in the food industry through online content. He will join the event to exchange insights on Thai cuisine with celebrated Thai chefs and experience the balance of body, mind, and vitality that authentic Thai flavors offer.
Ultimately, the Thai SELECT Royal Gala Night marks another significant step in reinforcing the international credibility of the Thai SELECT brand. It underscores the inherent standards and quality of Thai cuisine for global audiences, acts as an economic driver, and further expands the growth opportunities for Thai food businesses abroad well into the future.
