Taveephol Product Co., Ltd. introduced its latest product lineup at THAIFEX – Anuga Asia 2025, featuring Kato Pina Colada, the Kato Zero Sugar series, Kato Soda in a can and Kato Iced Tea.
The launch of the Zero Sugar series is well-timed, catering to the growing demand for low-sugar and sugar-free beverages. As consumers, both locally and abroad, become more health-conscious, they are actively seeking alternatives that allow them to enjoy their favourite drinks without excess sugar.
The introduction of Kato Iced Tea presents an opportunity to tap into a new consumer segment, expanding the brand’s reach beyond its existing audience. Kato Iced Tea is available in Lychee, Mango and Apple flavours.
Kato in a can allows the brand to establish a stronger presence in the refreshing soda segment. By offering a convenient ready-to-drink format, Kato can appeal to on-the-go consumers looking for a crisp, fizzy beverage that provides both refreshment and enjoyment. Kato Soda flavours include White Champagne, Ltchee and Watermelon.
The brand has expanded its summer lineup with the addition of Cream Soda Pop, joining Pink Party. Both refreshing beverages feature chewy nata de coco, enhancing their texture and enjoyment.
Key takeaways: range extension
