KUALA LUMPUR, 19 JUNE 2025 – HUGGIES treated 100 Malaysian families to a fun-filled day at an indoor playground today, to demonstrate how its latest diapering innovation seeks to address the everyday realities of modern parenting. Its newly upgraded Huggies Airsoft Pants which is now equipped with Super AiryZone™ and 360 Cloudsoft™ technologies were put to the test in a real-world setting where comfort, movement, and connection matter most. The diaper offers more than just dryness, softness and comfort, it also supports uninterrupted play and ease fuss, making it easier for parents to support their little ones as they play, explore, and grow.
HUGGIES understands that every parenting moment is a delicate balance. As a mother celebrates her baby’s first bite, she expects to clean up the first spill. While beaming at his child’s first steps, a father embraces the inevitable first tumble. Amidst the joyful chaos, one thing should be effortless: keeping your baby comfortable. Here is where the new and improved Huggies Airsoft Pants comes in – designed to make every moment easier and breezier for both baby and parent.
“At Huggies, we don’t just develop products, we listen attentively,” said Leong Wei Li, Senior Brand Manager of Huggies Malaysia. “Every upgrade we make begins with real conversations with parents. We hear about the juggling, the small wins and the tired moments. Every little moments add up, whether it is about the baby waking up from a full diaper or how changing a diaper turns into a wrestling match because it doesn’t fit right. These are the everyday realities we designed the new Huggies Airsoft Pants for, and the Super AiryZone™ and 360 Cloudsoft™ technologies, are our response to those insights. They’re made to keep babies comfortable and dry throughout the day, so parents can spend less time worrying and more time enjoying those light, easy breezy moments with their little ones.”
As toddlers grow more active and mobile, the right diaper becomes more than just a necessity as it influences the comfort and happiness of the child. With Malaysia’s warm and humid climate, trapped heat and uncomfortable textures can quickly lead to discomfort, fussiness, as well as interrupted play and rest. The Super AiryZone™ technology works as air- ventilation channels at the front, back, and centre to provide 10X more airflow* and prevent stuffiness. Meanwhile, the 360 cloudsoft™ feature see the outer layer of the Airsoft Pants designed with 1.2 denier ultra-fine fibers that gently cocoons baby’s delicate skin with cloud-like softness that is tested and proven to be 150% softer1 than before.
Tried, Tested, and Loved by Real Families
During the launch event, parents had a chance to see the product in action as their little ones got to experience crawling through the Super AiryZone™ Tunnel and immersed themselves in the Cloudsoft™ Ball Pit. The verdict? Happy, active toddlers and impressed parents.
Take It Breezy, Baby
The all-new Huggies Airsoft Pants is available in four growing sizes: M, L, XL, and XXL at major hypermarkets, supermarkets, and online platforms nationwide.
In line with the launch of this all-new Huggies Airsoft Pants, exclusive promotions and content will be available on the upcoming Huggies Payday Sale on Tik Tok. Happening between 24th – 26th June 2025, RM 100 off vouchers up for grab with a minimum spend of RM330 on the Huggies official store on TikTok. Be quick as limited quantities available on a first come first serve basis.
Take it breezy, baby – with Huggies.
For more information about Huggies and its latest improved products, kindly visit:
Huggies official website (https://www.huggies.com.my/)
Huggies Malaysia Facebook (https://www.facebook.com/HuggiesMalaysia/)
Huggies Malaysia Instagram (https://www.instagram.com/huggiesmy/)
Huggies Malaysia Tik Tok (https://www.tiktok.com/@huggies_my)
Reference:
*Based on internal lab test, compared to previous Huggies® Airsoft Pants.
1Compared to outer cover material of previous Huggies® Airsoft Pants.
