PETALING JAYA, 23 JUNE 2025 – Shopee hosted its largest affiliate creator activation to date last Saturday, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House — a flagship on-ground platform where affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid Year Sale. The event empowers affiliates to drive discovery, while helping Malaysians shop Lagi Murah and Lagi Cepat.
Headlining this edition were main sponsors Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local favourites such as Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee, and many more. These brands engaged affiliates through live demos, product showcases, and instant content opportunities. The result: richer, more localised content, from beauty tutorials and tech unboxings to real-time Q&As, that helps shoppers discover trusted picks that deliver Lagi Murah value and Lagi Cepat service this 7.7.
This June edition of Shopee House more than doubled the turnout of its February edition, drawing over 2,000 affiliates and marking a bold step in Shopee’s efforts to scale creator-led commerce. The event blended campaign execution with community building through panel sessions, masterclasses, and brand booths. Affiliates also participated in livestream matchmaking, co-hosting real-time sessions with sellers to drive exposure ahead of 7.7.
Headlining the panel discussion “Content with Purpose,” creators Muhamad Zaki bin Saidatul Akmal (Brozaki), Syakirah Al-Edrus (JoyahSiKepoh), and Fatimah Az Zahraa’ Binti Jamil (FHStore) shared how authenticity, honesty, and consistency build trust and drive conversion.
“It’s not about going viral, it’s about being real,” said Brozaki. “People follow you for who you are, and they buy when they trust what you say. With Shopee Live and Shopee Video, I can show real product experiences and that’s what people connect with.” JoyahSiKepoh added, “Your content doesn’t have to be perfect, just honest. Shopee makes it easy to share what I love using trackable product links, vouchers, and the ‘Shopee Lagi Murah’ tag, so my followers can shop smarter and I can earn too.” For FHStore, consistency is key: “Even simple, everyday content builds momentum when you speak your customer’s language. Shopee’s tools make it easy to upload, tag, and focus on the message.”
In the Shopee Live Masterclass, top livestreamer Norazlina Binti Azmi (Mekallynashop) offered a practical playbook for campaign execution. “You don’t need a big team to succeed, just the right tools and the right rhythm,” she said. “Features like pinned comments, real-time vouchers, and product tagging make it easy to guide viewers from interest to checkout.”
Meanwhile, in the YouTube Masterclass, tech creator Muhammad Najmi Abdul Rahman (TheKampungNerd) shared how long-form content can be built from livestreams, FAQs, and buyer reviews, a sustainable approach for creators with limited resources. “You don’t need fancy production to add value,” he said. “If you listen to your audience and explain things clearly even through a simple tutorial or comparison video, that builds trust.”
“As we head into the 7.7 Mid Year Sale, Shopee House reflects the next chapter of our investment in content-led commerce.” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “We’re helping creators grow through programmes like the Content Creator Club, Livestream Ads Incentives, and our new YouTube partnership, which lets affiliates turn videos and YouTube Shorts into fully shoppable content. Powered by our Affiliate Marketing Solution and driven by our commitment for Lagi Murah and Lagi Cepat, these initiatives give creators more ways to earn, connect with brands, and help shoppers find unbeatable value from voices they trust.”
Shopee’s Affiliate Programme now includes over 500,000 creators from all walks of life nationwide, from stay-at-home parents and university students to niche content experts and full-time livestreamers, to help buyers make more informed decisions through real-life reviews, product demos, and relatable recommendations.
Shopee House is a cornerstone of Shopee’s long-term strategy to build an inclusive, creator-powered digital economy. By combining people, tools, and insights, it transforms content into commerce and relationships into results. As 7.7 approaches, Malaysians can look forward to exclusive deals, real-time demos, and trusted affiliate reviews on Shopee Live and Shopee Video. Whether you’re seeking trusted recommendations, local product insights, or unbeatable value, Shopee’s affiliate community is ready to help you shop Lagi Murah and Lagi Cepat this 7.7 Mid Year Sale, which begins on 25 June 2025. Visit https://shopee.com.my/m/7-7 for more information.
