Masan’s Omachi instant noodle brand has released its latest Omachi Quán Xá Châu Á (Omachi Asian Street Food) Meal Box on shelves at retail points and e-commerce platforms in Vietnam.
The Omachi Quán Xá Châu Á meal box delivers the comforting experience of a hot, restaurant-style dish, packed with generous portions of meat and vegetables. Each dish is made using cutting-edge cold-drying technology, originally used in Omachi’s self-heating hotpot and rice lines, enabling long-lasting freshness without the need for preservatives. Conveniently stored at room temperature, each meal is priced at VND 26,000 (around 1 USD).
The five Asian street food experiences are:
- Taiwanese Beef Noodles
- Hong Kong Tomato Meat Egg Noodles
- Japanese Seafood Miso Noodles
- Bangkok Tomyum Noodles
- Beijing Roast Duck Mixed Noodles
Omachi aims to expand this collection to 30 signature Asian dishes by the end of 2026, offering consumers the experience of “restaurant-quality meals at home” with everyday convenience.
With declining consumer spending, brands are now focusing on expanding in-home dining options by offering affordable, restaurant-quality meals.
Key takeaways: expanding in-home consumption with restaurant-quality, affordable meals
