LOF International Dairy Products Joint Stock Company, which makes and distributes products under brands like Lof, Kun, Malto and Lof Ba Vi, has recently introduced its products to the Indonesian market under the Kun brand: Milk and Juice (Blueberry and Strawberry), Chocomalt Milk Drinks (Original and Mint).
LOF embraces a well-established strategy in Vietnam by featuring cartoon-inspired IP characters on its packaging to capture the attention of younger consumers. By blending these lively visuals with animated video clips, the brand creates an engaging storytelling experience that resonates with its youthful target market and brings its personality to life.
This creative tactic is exemplified through its signature campaign, “DuniaSeruKUN”, meaning “The Exciting World of Kun”—a concept that encapsulates LOF’s commitment to delivering joyful, kid-friendly brand experiences across platforms.
