Weilong Delicious Global Holdings Ltd, the Chinese manufacturer of spicy snacks known as Wei Long (卫龙), has recently adapted its product packaging for the Malaysian market. In Malaysia, the spicy konjac snacks now feature the name Wei Loong—adding an extra “o”—alongside the local language translation of “spicy konjac” as konjac pedas.
Wei Loong Spicy Konjac is backed by dual halal certification—one from Shaanxi Shang Pin Yuan Halal Food & Restaurant Management Limited (SSPY) in China, and another from Indonesia’s Halal Product Assurance Agency—offering strong reassurance to Muslim consumers about its compliance with halal standards.
Wei Loong Spicy Konjac snacks are offered in three bold flavours: Mala, Sour & Spicy, and Hot & Spicy.
This localisation effort supports the company’s strategy to grow its international revenue, which represented 1.4% of its offline earnings in 2024—a decline from 2.2% in 2023.
In Malaysia, Wei Loong has official online stores on Shopee and Lazada.
