KUALA LUMPUR, 23 July 2025 – eCommerce in Southeast Asia is no longer just about seasonal mega campaigns and flash sales. In Malaysia, online shopping has shifted from being a supplementary option to becoming an essential part of daily life, with close to two-third (61.9%) of Malaysia’s internet users making at least one online purchase every week[1]. Consumers now rely on ecommerce platforms for everything from groceries and baby care, to home essentials and tech accessories.
Understanding this shift in consumer purchasing habits, Lazada Malaysia has introduced a daily category-themed campaign, offering exclusive deals tailored to each day’s featured category. The campaign brings a refreshed approach to online shopping that reflects how Malaysians are engaging with ecommerce platforms on a regular, even daily, basis.
From LazMom Mondays to LazGadget Tuesdays and beyond, each day highlights a different category, with participating brands offering tailored discounts, vouchers and curated product selections. This format not only makes it easier for shoppers to find what they need, but also encourages return visits and discovery:
- LazMom Monday: Up to 50% off vouchers for mother & baby essentials – including baby food, baby feeding essentials, baby clothing and more, featuring well-loved brands like Neutrovis, Softlove, Buds Organic.
- LazGadgets Tuesday: Up to 10% off vouchers for electronic accessories, mobile & tables, etc. from popular brands like Logitech, Belkin.
- LazBeauty Wednesday: Shop the best of beauty brands from all over the world like Shu Uemura, Atelier Faye, Numbuzin and more beauty brands with 100% authentic guarantee.
- LazHome Thursday: Up to 20% off, plus 15% off on full-sized Home & Living pieces featuring top items from MUJI, La Gourmet, EPLAS and ZUS Official Store.
- LazActive & LazAuto Friday: Up to 15% off vouchers for sports, fitness and auto products from Fitness Concept, Hypergear, Trapo, Bosch Autoparts, Dodo Mat Official Store.
- LazFashion Saturday: Get up to 70% off on bags, travel essentials, fashion accessories, shoes and apparel from Ray-Ban, anello, SNC, Samel, and more.
- LazMart, LazPharmacy & LazPets Sunday: Stock up and save up to 70% off on groceries, health, household and pet supplies from Neutrovis, Ouji, Signature Market, Food Chain and JJANGX3.
Capturing Everyday Shopping with Curated Deals and Discounts
Building on its existing foundation, Lazada Malaysia’s Daily Campaign reflects a keen insight into local shoppers’ behavior: while mega sales remain popular, many local consumers now browse and shop online daily, often influenced by routine, timing and lifestyle cues.
For instance, a mother might open the Lazada app to intentionally complete her baby-related purchase in one go. In fact, a study from The Asian Parent[2] reveals that 40% of Malaysian mums say they visit a specific category – such as baby care – when shopping online, just as they would browse a physical aisle in a store. Based on these observations, Lazada Malaysia has curated daily themed promotions under LazMom Mondays – offering a relevant mix of products, vouchers and content to help mothers complete their intended purchases more efficiently and conveniently.
With more shoppers making online purchases at a higher frequency, more are also citing discounts and vouchers are the top decision-making factors – cited by more than half (51.2%) of shoppers respectively. These behaviors support Lazada’s strategic move to make deals more regular, targeted and habit-forming.
A Smart Play for Brands: Predictability, Performance and Planning
Lazada’s daily themes are not only designed for consumers – they also create strategic value for brands and sellers. With predictable high-traffic windows and targeted promotional support, brands can better plan inventory, optimize logistics and engage high-intent audiences more effectively.
The campaign also comes at a time where only 29% of platform Gross Merchandise Value (GMV) across the region came from brand-led commerce – a figure that lags significantly behind markets like China, where over 50% of ecommerce GMV is driven by branded sales[3]. This gap highlights another opportunity in how brands engage with consumers – to move beyond infrequent, mega campaigns and build daily engagement models that connect brands with consumers consistently.
Enabling the Next Phase of Malaysian eCommerce
Lazada Malaysia’s daily themed campaign initiative reflects a deeper commitment to driving the next evolution of online shopping – one where eCommerce is embedded into consumers’ everyday lives, as it offers shoppers a reason to return any day of the week.
It also reinforces Lazada’s commitment to delivering value beyond campaign spikes, with ongoing platform-wide benefits such as free shipping, daily discounts and stackable vouchers, trusted seller protections (including easy returns, refunds and change-of-mind policies), and extra savings through the Coins channel. As shopping becomes more habitual, Lazada ensures there’s always something worth checking out – no matter what day it is.
[1] Digital 2023 Global Overview Report, Data Reportal and Meltwater
[2] COVID-19 Wave II: The Digital Consumption of Malaysian Mothers, The Asian Parent insights
[3] ECommerce in Southeast Asia 2025 Report, Momentum Works
