The All-New Proton X50 Is Here: Malaysia’s No.1 B-Segment SUV Raises The Bar Once More

• Prices announced together with Exclusive GEMPAK! Deals package worth RM4,000
• Deliveries to early bird customers to begin immediately after launch

Kuala Lumpur, 24 July 2025 – PROTON has officially launched the All-New PROTON X50, Malaysia’s best-selling B-segment SUV, which has won over drivers nationwide with its stylish design, advanced features, and impressive performance. Since it first hit Malaysian roads in 2020, the PROTON X50 has completely changed expectations for its class and reset goalposts with over 140,000 units sold, making it Malaysia’s best-selling B-segment SUV for five consecutive years.

Developed in collaboration with Geely, this SUV is a truly global success story, with over 1.2 million units sold across 51 countries. This latest model introduces comprehensive upgrades inside and out, offering customers an even more refined, dynamic, and intelligent driving experience.

Prior to its launch, significant momentum had been building around the All-New PROTON X50. The strong early response reflects buyer confidence and the growing anticipation for the next-generation model. From its eye-catching new design and high-performance powertrain to industry-leading connectivity, buyers clearly love what they see.

The launch campaign, featuring a vibrant theme song by Malaysia powerhouse girl group De Fam and high engagement from media, KOLs, and the public, has helped strengthen emotional connection with the All-New PROTON X50. A series of localized roadshows showcased the X50’s bold, energetic character, underscoring its mass appeal.

“The All-New PROTON X50 reflects our continuous pursuit of excellence in automotive design and technology. Packed with cutting-edge features, engineered through stringent testing, and offered with specially tailored packages, this SUV goes beyond delivering what customers expect. Our ambition is to raise the standard for the B-segment, giving Malaysian drivers an experience that is smart, spirited, and truly next-generation, Made for Malaysia, Engineered for the World!” said Dr. Li Chunrong, Chief Executive Officer of PROTON.

Redefining the Standard in Design, Safety, Performance, and Connectivity

The All-New PROTON X50 ushers in a new era with a striking design evolution, enhanced ADAS Level 2, and a massive 14.6-inch infotainment display. One of its standout innovations is the world’s first Bahasa Melayu voice command system – a proud local-first that brings intuitive connectivity to more Malaysians in their everyday language.

Under the hood, the new 1.5TD i-GT engine paired with a 7-speed DCT delivers an impressive 133 kW and 290 Nm of torque, achieving 0–100 km/h in just 7.6 seconds – 0.3 seconds quicker than its predecessor. Coupled with a 4.7% improvement in fuel economy, it offers a perfect balance of power and efficiency.

Available in three well-equipped variants – Executive, Premium, and Flagship – the All-New PROTON X50 is built to match modern lifestyles while reaffirming PROTON’s vision for intelligent, forward-thinking mobility.

Official Pricing and Ownership Benefits Unveiled

The All-New PROTON X50 comes with a host of value-added packages designed to elevate the ownership journey. Every purchase includes the Standard Package, featuring a 5-year unlimited mileage warranty and six complimentary labour services. PROTON is also offering an exclusive upgraded 5-year data package with 2GB/month from 1GB/month previously.

The first 10,000 bookings that register their vehicles by 31 October 2025, will enjoy an exclusive GEMPAK! Deal, which features a rebate of RM4,000 and other attractive offers. This includes attractive financing options available from participating finance partners, with interest rates capped at 2.35% per annum for 5 years and 2.38% per annum for 7 years. PROTON is also offering up to RM2,000 trade-in support to help buyers step into the All-New PROTON X50 effortlessly.

Buyers who choose to insure their vehicle through the upgraded PROTON Insurance Program will enjoy additional 3 comprehensive suite of benefits – Special Perils coverage, Child seat coverage up to RM500 and personal accident coverage for passengers up to RM15,000 per person on top of the existing coverage including up to 10 years of betterment cost waiver, agreed value protection up to 12 years, all-driver coverage, key replacement coverage up to RM1,000, flood relief coverage up to RM1,000, personal accident coverage for policyholder up to RM15,000, and round-the-clock roadside assistance with towing services.

The on-the-road (OTR) prices for the All-New PROTON X50 are:

The prices after the Exclusive GEMPAK! Deal are: