Thousands Join in for the Special Weekend Experience at Pavilion KL
Kuala Lumpur, 22 August 2025 – Guinness is turning up the football fever at Pavilion KL this weekend, celebrating the arrival of the Premier League Trophy with exclusive Guinness merchandise, special experiences and complimentary Guinness* available for eligible fans. As the official beer of the Premier League, Guinness is at the heart of this football celebration.
The celebration kicked off today with a fan-first moment – 100 football fans were selected to form a ceremonial Guard of Honour, welcoming the Trophy in a bold display of team spirit and unity. Donning football jerseys, Guinness scarves and caps, fans stood shoulder to shoulder in a moment that transcended club rivalries.
“It’s not about who you support, it’s about what brings us together,” said Joyce Lim, Marketing Manager at Guinness Malaysia, “Guinness has always stood for that spirit of communion, and, today, we honoured the fans who bring the game to life.”
Each Guard of Honour received a professionally captured photo with the Premier League Trophy – a moment usually reserved for legends, along with exclusive Guinness merchandise. After the event, they also received a complimentary Guinness.*
Here’s How You Can Join the Celebration
The Premier League Trophy will be on public display at Pavilion KL Connection until Sunday, 24 August.
Non-Muslim fans aged 21 and above are invited to join the fun with over 3,000 Guinness Draughts available for redemption* throughout the weekend (while stocks last). Eligible participants just need to:
- Wear the jersey of your favourite team
- Capture a cinematic slow-motion video with the Premier League Trophy
- Share your video on social media with the #lovelydayforaguinness
- And score a complimentary Guinness Draught*
*Items associated with the role are subject to availability. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.
