Coca-Cola Beverages Philippines is injecting fresh energy into its beverage lineup with the launch of Lift, a bold new addition to its expanding energy drink portfolio. Lift is powered by vitamin B3, zinc, and caffeine.
With its bold rallying cry, “Undo the Usual. Go Lift Mode,” the brand invites consumers to break free from the monotony of everyday choices and embrace a more energized, daring lifestyle. Beneath the surface, the campaign hints at more than just a lifestyle shift, it subtly encourages consumers to rethink their current beverage loyalties and consider making the switch to something fresher, bolder and more dynamic.
Lift has officially landed in Western Visayas, now offered in a budget-friendly returnable glass bottle—an ideal fit for sari-sari stores.
