Bar.B.Q Plaza is embracing the rising popularity of solo dining—a trend that gained momentum post-COVID—as a strategic opportunity to reach urban professionals and office workers, reported prachachat.net. The brand has launched a new compact restaurant model at Central Park, Bangkok, featuring single-seat zones and private grills tailored for individuals and couples.
The new concept, officially opened on 4 September 2025, spans just 80 square meters and includes 33 seats: 7 single tables, 7 couple tables, and 3 four-person tables. It is designed for quick, convenient meals, reducing dining time by 40% and offering set menus priced about 30% lower than usual—ideal for the working crowd, which makes up 97% of its customer base.
Since launch, the model has exceeded expectations, especially during lunch and dinner hours. Notably, 85% of customers dine alone or in pairs, and even larger groups opt for individual grills—highlighting the long-term potential of solo dining as a behavioral shift, not just a passing fad.
Bar.B.Q Plaza aims to lead the market by catering to every dining style—solo, couple, or family—reinforcing its commitment to personalized, lifestyle-driven barbecue experiences.
Solo dining is poised to become a rising trend, and foodservice operators must seize the opportunity to cater to this evolving consumer behavior.
