The newly launched Pepsi Clear stands out as one of Thailand’s most intriguing non-alcoholic beverage innovations in recent months. We held off on sharing our thoughts until we had the chance to try it firsthand—and now, the wait is over.
Unlike the classic Pepsi, Pepsi Clear offers a flavour profile that lands somewhere between traditional Pepsi and 7Up. The result is a refreshingly distinctive taste that is unlike anything we have had before. Pepsi Clear does have a slight clean tasting profile.
The clear appearance instantly evokes memories of past innovations like Crystal Pepsi and Coca-Cola Clear, while sparking curiosity among consumers eager to discover its unique flavour.
Another perspective on Pepsi Clear is that it may be seen as a response to growing consumer concerns in Thailand over the use of coloring in beverages—particularly artificial additives. Its transparent appearance could symbolise a shift toward cleaner, more natural-looking products that align with evolving public sentiment.
Ultimately, we anticipate that Pepsi Clear may be phased out, as its flavour profile is unlikely to resonate with mainstream consumer preferences.
