Igniting Malaysians’ Spirit with ‘Lagu Kental Bersama’ Song by NESCAFÉ and Black Hanifah this International Coffee Day
Every Malaysian has their own purpose – whether it’s for family, community or personal dreams. But one thing unites us all: the spirit to stay strong, or Kekal Kental, through life’s daily hustle and grind. This International Coffee Day, NESCAFÉ is honouring that resilience with “Ngopi Dulu & Kekal Kental Bersama,” an aspirational movement created by Malaysians, for Malaysians.
On 1 October 2025 (Wednesday), the streets of Bukit Bintang will be transformed into a vibrant showcase of perseverance, inviting both locals and travellers to pause, recharge and reflect on what it means to kekal kental. From morning through night, the city centre will buzz with activities highlighting everyday grit and determination. Surrounding billboards will beam powerful and heartfelt messages of Malaysians sharing their own Kental stories.
The celebration will culminate in “Konsert Kental” – an open-air music extravaganza in the heart of Bukit Bintang from 8.00 pm onwards! Headlining the night is Black Hanifah, who will perform the debut of Lagu Kental Bersama, a new anthem inspired by real Malaysian stories of tenacity.
[Check out the teaser here https://www.youtube.com/watch?v=3amJD46r_XI], alongside electrifying performances by Hazama Azmi, Genji Buskers and more, lifting spirits and bringing the day to a close on a high note.
The campaign also shines a light on three inspiring personalities – Black Hanifah, Dr. Madhu aka Dr. Teddy Bear and Kak Dell – each representing different walks of life, different purposes but the same enduring spirit of staying kental.
To add to the excitement, the public can soak up the vibrancy with engaging on-ground games, exclusive giveaways and the chance to grab limited-edition NESCAFÉ goodie bags and memorabilia autographed by Black Hanifah.
Be the first to preview and sample the soon-to-debut new Nescafé product which will TRIPLE your love and joy for strong coffee!
Jom Datang Beramai-ramai!!!
Mark your diaries and join us for the NESCAFÉ “Ngopi Dulu & Kekal Kental Bersama” celebration on 1 October 2025 (Wednesday) at Bukit Bintang, in front of Lot 10, H&M!
For Malaysians, by Malaysians. Stay stronger, stay kental.!
#NgopiDuluDanKekalKentalBersama
#KonsertKental
# LaguKentalBersama
#NescafeMY
