Masan’s coffee-flavoured energy drink brand Wake-Up 247 has recently debuted a latte style energy drink in Vietnam. This energy drink contains taurine and vitamin B complex with a high caffeine concentration.
Promoted as best enjoyed cold, this new creation builds on the well-known coffee taste of Wake-Up 247 and introduces it in a refreshing latte format. This approach paves the way for exciting innovation opportunities by experimenting with a wide range of popular coffee beverages. At the same time, this fusion flavour strategy allows Wake-Up 247 to attract consumers who typically avoid energy drinks but still seek their energising benefits in a tastier format
